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Marketing
As a Marketing Programme Manager, it's your responsibility to aid in driving traffic to the Microsoft Digital Store, and strategically create and place content with the aim of enticing someone to purchase from the hardware and software options across the site. With a focus on awareness and conversion you will employ multiple marketing tactics to achieve your goals.
As a Category Manager you’ll work alongside multiple internal teams to understand how external partners work and what their motivations are to use Microsoft products. It's this insight that will fuel development of strategic business plans for the category you're placed into as you learn important business management skills throughout your apprenticeship – interpreting market data and reporting back to the business.
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