Hello, I Am Amy
The people you meet and the networking opportunities that come from doing an apprenticeship are amazing and gives you such a great chance to connect with people in your chosen industry!
Tell us more about your experience
On a day-to-day
basis I work with the Growth Team to support the delivery of digital marketing
campaigns such as email, IAM (in-app messages) and app notifications. I also
create reports to help my team understand the impact of these campaigns as well
as their performance. As well as this, I manage regular updates to any existing
Product marketing campaigns to ensure that content, imagery and copy is
up-to-date and aligned with the content schedule and wider business priorities.
Part of my role is to also create regular competitor reviews to identify trends
in the digital marketing space.
I have really
enjoyed working on the email campaigns in relation to Walter Presents - which
is Channel 4's foreign language drama service. I really enjoy the editorial and
creative decisions that comes with this. My proudest moment with Channel 4 is
when I deployed my first ever email campaign!
I decided to do an
apprenticeship after doing more research into my different options after
College - I wanted to have a more hands-on experience working in the media
industry and gain job skills that I can use across my professional development.
"My advice to someone
thinking about doing an apprenticeship would be to go for it! It's definitely
the best decision I have made and it is such an achievement."
When I first
started to apply for apprenticeships, some people questioned why I didn't want
to go to University as it seemed like the 'natural' route that everyone at my
college took. I believe there is still a lot of stigma around apprenticeships
and they are not discussed enough in educational settings. The best thing you
can do is research - whether that be able the sector you're interested in or
the specific company you would like to work for, and persevere with
applications like I did!
In terms of
support, Channel 4 is a fantastic place to work, the company culture is great
and there is always support on hand, whether that be personally or
professionally. I am part of a wellbeing group who run regular 'Wellbeing
sessions' which are a chance to check in and take a break.
training provider, Multiverse, are great advocated for mental wellbeing and run
sessions relating to personal development and support. For example, I recently
participated in a workshop about how to separate work life and personal life
when working from home.
At the end of my
apprenticeship I see myself having a good understanding of the broadcast
industry and working in a full-time role in Digital Marketing. I have regular
catch ups with my team and my manager where we discuss what I would like to
achieve at the end of my apprenticeship.
Interested in becoming an ambassador? Find out more!